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After 70 years in furniture business, his business is shutting down.

Ruth got his start driving a delivery truck and receiving his neighborhood buddies to help him haul mattresses. Health issues are forcing him to shut down his Gerard's Furniture store.

"I ain’t going house to mope about it," Ruth said, sitting at the center of his Florida Boulevard showroom. "I'm gonna keep on working. I got to deliver all this furniture"

This is the second time that Ruth has had a sale. When he turned 65, Ruth brought in an outside business to help him sell off the stock.

"I went home, and after about 10 days, I went crazy," he explained. "So I came back."

Paradoxically, the company that assisted him with all the retirement sale back is assisting him with this sale.

Ruth, 87, still does business like he did. His store does not have a website. "I really don't text and I do not email," he said. "Only been a few years ago we have a computer for bookkeeping."

Gerard's includes a focus on luxury, American-made furniture.

"All that stuff on the world wide web, it is like going to the ships. It is gambling. You don't understand exactly what you going to have," he explained. "Some of this leather is seconds, some of it's rejects."

Ruth started working at the furniture business during his senior year in Baton Rouge High at Lloyd Furniture Co., then at 1126 North Blvd.. After graduation, he attended LSU joined the Coast Guard during the Korean War.

In 1953, he returned to his job and to Baton Rouge with the furniture shop.



He was a salesman at Hemenway's, Ruth got into hydroplane racing. He was a driver for the Tom Cat Baby, a ship with a Corvette engine that won the dangerous and prestigious Pan American race Lake Pontchartrain in 1958.

Throughout the ship races, Ruth became buddies with Lewis Gottlieb, president of City National Bank. Gottlieb backed some teams that were racing.

Ruth got a call, 1 day. The owner of Simon Furniture Co. had expired and his children weren't interested in taking over the business. Would Ruth be interested in owning a furniture store?

Gottlieb told the store to be checked out by him, and he'd help him finance the offer if he was interested.

"It was a great store, and I knew I could do some good over there," Ruth said. The problem was money. Ruth and his wife, Selma, had just had their second child, and he had a couple hundred dollars after paying the hospital bill. However he'd have a $10,000 life insurance policy he bought from a fellow member of the Red Stick Kiwanis Club.

"Mr. Gottlieb told me to bring him that insurance coverage into the bank," Ruth explained. "He told me'You're going to create it."

The Furniture of gerard opened in 1966. There were three employees: the Ruths and a bookkeeper. Ruth sold furniture in the store. In the evenings, he delivered.

At that time, the trend in furniture was Victorian - and Spanish-style furniture. A successful Atlanta furniture salesman visited Gerard's Furniture and told Ruth, he had to find a few advice of those items in the store. Ruth told the man he did not have the money so he got them to ship three suites of Mediterranean-style furniture to Gerard and called a Virginia maker. "That really cranked up business," Ruth said. "We offered the hell out of the furniture."

Ruth heard about a shop.

"It cost $2 million to restore the entire construction," he said. The loan was really big, it was divided between CNB and St. Landry Bank in Opelousas.

The Florida Boulevard location of Gerard's Furniture opened around 1975. The shop won acclaim for the completeness of this choice, which included furniture, artwork, fabrics, rugs and decorative accessories. 1 room is filled from the 1970s with George Rodrigue prints. His son Larry prints at another part of the store and has a bunch of original Louisiana art.

To round out the selection Ruth and the major furniture markets visit in North Carolina.

"Baton Rouge has ever been interested in good taste and traditional furniture," he explained. "The men and women who buy fine furniture want to take a seat inside, would like to feel this, and if they have any knowledge in any way, unzip it and see what is inside it."

Through the years, Ruth has had health issues, such as cancer and diabetes. Recently, he was diagnosed with chronic lung disease. That led the store to shut after meeting with his wife and four kids.

Because his kids have professional jobs, the decision was made to liquidate the organization.

"I never got rich, but I was able to raise four children, send them all off check this site out to college -- and not have to pay any institutions or lawyers to get them from trouble," he said.

Despite his years in business, Ruth stated he chose overnight to close the store.

"My family would go mad trying to work out everything at the furniture shop," he said.

He made a point of helping eight grandchildren and his kids find items in the store to help decorate their houses.

Plans are to spend the upcoming few months selling the stock off in Gerard's. When everything is gone, the shop will close.

Ruth said he's seen a increase in customers since announcing he shut down his business. The day after it was announced he was shutting, 500 people showed up at the shop. The following day about 400 people were there.

"We had them come from 20, 30, 40, even 50 years back to purchase things on our sale," he explained. "It's been rewarding."

furniture 96



Ruth got his start at the furniture business receiving his neighborhood buddies to help him haul mattresses for 50 cents an hour and driving a delivery truck. Now, health issues are currently forcing him to close down his Gerard's Furniture store.

"I am gonna keep on working. I got to deliver all this furniture."

This is actually the second time that Ruth has had a going-out-of-business sale. When he turned 65, Ruth brought to help him sell the stock off.

"I went home, and after about 10 days, I went stir crazy," he said.

Ironically, the firm that helped him with all the retirement sale back is assisting him with this going-out-of-business sale.

Like he did, 87, ruth does business. His shop does not have a site. "I don't text and that I don't email," he explained. "Only been a few years ago we have a computer for accounting."

Gerard's includes a focus on American-made furniture made with premium leather.

"All that stuff on the internet, it's like going to the ships. It's gambling. You don't understand exactly what you are going to have," he said. "Some of this leather is seconds, some of it's rejects."

Ruth began working in the furniture industry during his senior year at Baton Rouge High at Lloyd Furniture Co., then at 1126 North Blvd.. After graduation, he attended LSU, then joined the Coast Guard.

He returned with the furniture store to Baton Rouge and to his job.



"I had been making $35 per week at Lloyd Furniture, then I got a offer from Hemenway's Furniture on Plank Road," he said.

During that time he was a salesman in Hemenway's, Ruth got into hydroplane racing. He was a catalyst for your Tom Cat Baby, a boat with a Corvette engine which won the most prestigious and dangerous Pan American race on Lake Pontchartrain.

With Lewis Gottlieb, Ruth became friends Throughout the ship races. Gottlieb backed some teams that were rushing.

Ruth got a call from Gottlieb, 1 afternoon. The owner of Simon Furniture Co. had expired and his children were not interested in taking over the business. Can Ruth be interested in owning a furniture store?

Gottlieb told him to check the shop out, and he'd help him finance the deal, when he was interested.

"It was a nice shop, and I knew I could do some good over there," Ruth said. The issue was money. Selma, his wife along with ruth, had just had their second child, and that he only needed a couple hundred bucks after paying the hospital bill. But he'd have a life insurance coverage he purchased from a fellow member of the Red Stick Kiwanis Club.

"Mr. Gottlieb advised me to deliver him that insurance policy into the bank," Ruth said. "He told me'You're going to make it."

The Furniture of gerard opened in 1966. There were three workers: the Ruths and a bookkeeper. Throughout the day, Ruth sold furniture. In the evenings, he also delivered the items he sold.

At that time, the most popular trend in furniture was Victorian - and Spanish-style furniture. A Atlanta furniture salesman detected Gerard's Furniture and told Ruth he needed to get a few of those things in the store to make it effective. Ruth told the man he didn't have the money to buy the furniture, so that he called a Virginia manufacturer and got them to ship three suites of furniture to Gerard. "That really cranked up business," Ruth said. "We sold the hell out of that furniture"

A couple of decades after, Ruth discovered about a store.

The loan was really big, it was divided between CNB and St. Landry Bank in Opelousas.

Gerard's Furniture's Florida Boulevard location opened around 1975. The shop won national acclaim for the completeness of the choice, which included art furniture, fabrics, rugs and accessories. 1 room is filled in the early 1970s with George Rodrigue prints. His son Larry includes a bunch of original Louisiana art and prints in another area of the shop.

To round out the selection at Gerard's, Ruth visits the furniture markets in North Carolina every six months to locate items.

"Baton Rouge has always been interested in good taste and standard furniture," he explained. "The people who buy nice furniture want to sit in it, want to feel it, and when they visit this web-site have any understanding at all, unzip it and see what's inside ."

Lately, he had been diagnosed with chronic lung disease. That led the store to close after meeting with his wife and four children.

"I got outvoted," he said. The choice was made to liquidate the organization, Since his kids have professional occupations.

"I never got rich, but I was able to raise four kids, send them off to school -- and not need to pay any associations or lawyers to get them out of trouble," he explained.

Regardless of his years in business, Ruth stated he decided overnight to shut the shop.

"My family would go crazy trying to figure out everything in the furniture shop," click site he said.

He made a point of helping eight grandchildren and his kids find items in the store to help decorate their homes.

Plans are to spend the next few months promoting the inventory off . The shop will close when all is gone.

Since declaring he was shutting down his business, Ruth said he's seen a increase in customers. 500 people showed up in the store the day after it was announced he was shutting. The following day about 400 people were there.

"It's been rewarding."

solid furniture



After 70 years in furniture business, his company is shutting down.

Ruth got his start at the furniture industry getting his neighborhood friends to assist him haul mattresses and driving a delivery truck. Health problems are currently forcing him to close down his Gerard's Furniture store.

"I'm gonna continue working. I got to deliver all this furniture."

This is actually the second time that Ruth has had a sale. When he turned 65, Ruth brought to help him sell off the stock.

"I went home, and after about 10 days, I went crazy," he explained. "So I came back."

Ironically, the firm that helped him with the retirement sale back is assisting him with this going-out-of-business sale.

Ruth, 87, nevertheless does business like he always did. His shop doesn't have a site. "I don't text and that I don't email," he explained. "Just been a few years ago we got a computer for bookkeeping."

Gerard's has a focus on American-made furniture made with premium leather.

"All that stuff on the world wide web, it is like going into the boats. It's gambling. You do not understand what you going to have," he explained. "Some of the leather is seconds, some of it's rejects."

Ruth started working at the furniture business during his senior year in Baton Rouge High at Lloyd Furniture Co., then at 1126 North Blvd.. After graduation, he attended LSU joined the Coast Guard during the Korean War.

He returned to Baton Rouge and to his occupation with the furniture store.



"I had been making $35 a week in Lloyd Furniture, then I got an offer from Hemenway's Furniture on Plank Road," he said.

He had been a salesman at Hemenway's, Ruth got into racing. He was a catalyst for the Tom Cat Baby, a ship with a Corvette engine which won the dangerous and prestigious Pan American race on Lake Pontchartrain in 1958.

With Lewis Gottlieb, Ruth became buddies Throughout the boat races. Gottlieb backed some teams that were rushing.

Ruth got a call, one day. The owner of Simon Furniture Co. had died and his kids weren't interested in taking over the enterprise. Can Ruth be interested in owning a furniture shop?

Gottlieb told him to check out the store, and he'd help him finance the deal when he was interested.

"It was a nice shop, and that I knew I could do some good on the market," Ruth explained. The problem was money. Ruth along with his wife, Selma, had just had their second child, and he just needed a couple hundred bucks after paying the hospital bill. But he did have a life insurance policy he bought from a member of the Red Stick Kiwanis Club.

"Mr. Gottlieb told me to deliver him that insurance policy into the bank," Ruth explained. "He told me'You are going to create it."

The Furniture of gerard opened in 1966 at 1530 Foster Drive. There were three employees: the Ruths and a bookkeeper. Ruth sold furniture. In the evenings, he also delivered.

At that moment, the trend in furniture was Victorian - and Spanish-style furniture. A Atlanta furniture salesman visited Gerard's Furniture and advised Ruth he had to find a few of those items in the store. Ruth told the man he did not have the money so that he phoned a Virginia maker and got them to send three suites of Mediterranean-style furniture on credit to Gerard's. "That cranked up business," Ruth explained. "We offered the hell out of the furniture"

Ruth heard about a store.

"It cost $2 million to restore the entire building," he explained.

The Florida Boulevard location of the Furniture of Gerard opened around 1975. The store won acclaim for the completeness of this selection, which included artwork, furniture, fabrics, rugs and decorative accessories. One room is filled from the 1970s with George Rodrigue prints. His son Larry includes read review a gallery of original Louisiana art and prints in a different part of the store.

To round out the selection the significant furniture markets are visited by Ruth in pop over here North Carolina.

"Baton Rouge has always been interested in great taste and standard furniture," he explained. "The men and women who purchase fine furniture want to sit inside, would like to feel this, and when they have any knowledge at all, unzip it and see what's inside it."

Recently, he was diagnosed with chronic lung disorder. That led him to shut the store after meeting with four children and his wife.

"I got outvoted," he explained. The decision was made to liquidate the business because his children have professional jobs.

"I never got rich, but I was able to raise four kids, send them off to college -- and not need to pay any associations or attorneys to get them out of trouble," he explained.

Regardless of his years in business, Ruth said he decided to shut the shop.

"My family would go crazy trying to figure out everything at the furniture store," he said.

He made a point of helping his children and eight grandchildren find items in the store to help decorate their own homes.

Plans are to spend selling all of the inventory off . The shop will close, when everything is gone.

Ruth said he's seen a increase in clients since announcing his business was shutting down. The day after it was announced he closed, 500 people showed up at the shop.

"It has been rewarding."

home goods sofa



After 70 years in furniture business, his company is being shut down by Gerard Ruth.

Ruth got his start driving a delivery truck and receiving his neighborhood buddies to assist him haul mattresses for 50 cents an hour. Health problems are currently forcing him to shut down his Gerard's Furniture shop.

"I is not going house to mope about it," Ruth said, sitting in the center of the Florida Boulevard showroom. "I'm going to continue working. I must deliver this furniture all ."

This is actually the second time that Ruth has had a sale. Twenty-two years back, when he turned 65, Ruth brought to help him sell the inventory off.

"I went home, and after about 10 days, I went crazy," he explained.

Ironically, the company that helped him in 1996 back with all the retirement sale is currently assisting him with this going-out-of-business sale.

Like he always did, ruth, 87, nevertheless does business. His store does not have a website. "I don't text and I do not email," he explained. "Only been a few years ago we have a computer for bookkeeping."

Gerard's has a focus on luxury, American-made furniture created with premium leather.

"All that stuff on the world wide web, it's like going into the boats. It's gambling. You do not know exactly what you going to have," he explained. "Some of this leather is seconds, some of it's rejects."

Ruth started working at the furniture industry during his senior year in Baton Rouge High at Lloyd Furniture Co., at 1126 North Blvd.. After graduation, he attended LSU, then joined the Coast Guard during the Korean War.

He returned to his job and to Baton Rouge with the furniture shop.



"I had been making $35 a week at Lloyd Furniture, then I got a offer from Hemenway's Furniture on Plank Road," he explained.

He was a salesman at Hemenway's, Ruth got into racing. He was a catalyst for the Tom Cat Baby, a boat with a Corvette engine that won the most prestigious and dangerous Pan American race on Lake Pontchartrain in 1958.

With Lewis Gottlieb, Ruth became buddies through the boat races. Gottlieb backed some rushing teams.

Ruth got a call from Gottlieb one day. The proprietor of Simon Furniture Co. had expired and his kids were not interested in taking over the business. Would Ruth be interested in owning a furniture shop?

Gottlieb advised the shop to be checked out by him, and he'd help him fund the offer if he was interested.

"It was a great shop, and I knew I could do some good over there," Ruth said. The problem was money. Ruth and his wife, Selma, had just had their second child, and that he only needed a couple hundred bucks after paying the hospital bill. But he did have a $10,000 life insurance policy he bought from a fellow member of the Red Stick Kiwanis Club.

"Mr. Gottlieb told me to deliver him that visit this site insurance coverage to the lender," Ruth explained. "He told me'You're going to make it."

Gerard's Furniture opened in 1966. There were three workers: the Ruths and a bookkeeper. In the shop, Ruth sold furniture Throughout the day. In the evenings, he also delivered.

At that time, the hottest trend in furniture has been Victorian - and Spanish-style furniture. A Atlanta furniture salesman visited Gerard's Furniture and told Ruth he needed to get a few of those items in the store to ensure it is successful. Ruth told the guy he did not have the money to purchase the furniture, so that he phoned a Virginia manufacturer and got them to send three suites of Mediterranean-style furniture to Gerard's on credit. "That really cranked business up," Ruth explained. "We sold out the hell of the furniture"

A few decades later, Ruth discovered about a store on Florida Boulevard which was up for sale for $500,000. Ruth checked out the construction at 7330 Florida Blvd. and decided to purchase it and fix it up.

"It cost $2 million to restore the entire building," he explained. The loan was so large, it had to be split between CNB and St. Landry Bank in Opelousas.

Gerard's Furniture's Florida Boulevard location opened around 1975. The store won nationwide acclaim for its completeness of the choice, which included fabrics, artwork, furniture, rugs and decorative accessories. 1 area is filled with George Rodrigue prints from the 1970s. His son Larry prints in another part of the store and includes a gallery of original Louisiana art.

To round out the selection Ruth visits with the major furniture markets in North Carolina.

"Baton Rouge has always been interested in good taste and traditional furniture," he explained. "The men and women who purchase fine furniture want to take a seat inside, want to feel this, and if they have any knowledge in any way, unzip it and see what is inside ."

Over the years, Ruth has had health problems, including cancer and diabetes. Recently, he had been diagnosed with chronic lung disorder. That led the shop to shut after meeting with his wife and four children.

Since his children have professional jobs, the decision was made to liquidate the business.

"I never got rich, but I managed to raise four children, send them off to school -- and not have to pay any institutions or lawyers to get them from difficulty," he explained.

Regardless of his years in business, Ruth stated he chose overnight to close the store.

"My family would go mad trying to figure out everything at the furniture store," he visit the site explained.

He also made a point of helping eight grandchildren and his children find items in the store to help decorate their own houses.

Plans are to spend the upcoming few months promoting off of the stock in Gerard's. The store will close, when everything is gone.

Since declaring he was shutting down his organization, Ruth said he has seen a boost in customers. 500 people showed up in the shop, the day after it was announced he was closing. The following day about 400 people were there.

"It has been rewarding."

bed blocks to raise bed



Ruth got his start at the furniture industry receiving his neighborhood buddies to help him haul mattresses for 50 cents an hour and driving a delivery truck. Now, health issues are currently forcing him to shut down his Gerard's Furniture store.

"I is not going house to mope about it," Ruth said, sitting at the middle of the Florida Boulevard showroom. "I'm going to keep on working. I got to deliver all this furniture."

This is actually the second time that Ruth has had a sale. Twenty-two years back, when he turned 65, Ruth brought in an outside company to help him sell the stock off.



Ironically, the identical company that helped him with the retirement sale back is helping him with this sale.

Like he always did ruth, 87, nevertheless does business. His shop does not have a site. "I don't text and that I do not email," he said. "Just been a few years ago we got a computer for accounting."

Gerard's includes a focus on high-end, American-made furniture created with premium leather.

"All that stuff on the internet, it is like going into the ships. It's gambling. You don't know exactly what you are going to have," he said. "Some of the leather is seconds, some of it is rejects."

Ruth began working in the furniture business during his senior year at Baton Rouge High at Lloyd Furniture Co., at 1126 North Blvd.. After graduation, he attended LSU, then joined the Coast Guard during the Korean War.

He returned to his job and also to Baton Rouge with the furniture shop.



During that time he was a salesman at Hemenway's, Ruth got into hydroplane racing. He was a driver for the Tom Cat Baby, a boat with a Corvette engine which won the most dangerous and prestigious Pan American race Lake Pontchartrain.

Through the ship races, Ruth became buddies with Lewis Gottlieb, president of City National Bank. Some teams that were rushing were backed by gottlieb.

Ruth got a call from Gottlieb one day. The owner of Simon Furniture Co. had died and his kids were not interested in taking over the enterprise. Would Ruth be interested in owning a furniture shop?

Gottlieb advised him to check out the store, and if he was interested, he'd help him fund the deal.

"It was a great shop, and I knew I could do some good on the market," Ruth explained. The problem was money. His wife along with ruth, Selma, had just had their second child, and he only had a couple hundred dollars after paying the hospital bill. However he did have a $10,000 life insurance coverage he bought from a member of the Red Stick Kiwanis Club.

"Mr. Gottlieb told me to deliver him that insurance policy into the lender," Ruth said. "He told me'You are going to make it."

The Furniture of gerard started in 1530 Foster Drive in 1966. There were three employees: the Ruths and a bookkeeper. At the store, Ruth sold furniture during the afternoon. In the evenings, he delivered the things he sold.

At that moment, the hottest trend in furniture has been Mediterranean- and Spanish-style furniture. An effective Atlanta furniture salesman visited Gerard's Furniture and advised Ruth, he needed to get a few of those items in the store to ensure it is successful. Ruth told the man he didn't have the money so he got them to send three suites of furniture on credit to Gerard's and called a Virginia manufacturer. "That really cranked business up," Ruth explained. "We sold the hell out of the furniture"

Ruth discovered about a store. Ruth checked out the construction at 7330 Florida Blvd. and chose to buy it and fix it up.



The Florida Boulevard place of the Furniture of Gerard opened around 1975. The shop won acclaim for its completeness of this choice, which included artwork furniture, fabrics, rugs and accessories. 1 area is filled with George Rodrigue prints. His son Larry prints at another part of the store and has a gallery of original Louisiana art.

To round out the selection Ruth and the furniture markets visit in North Carolina every six months to find items.

"Baton Rouge has always been interested in good taste and traditional furniture," he explained. "The men and women who buy nice furniture want to take a seat inside, want to feel it, and when they have any understanding at all, unzip it and see what's inside ."

Recently, he was diagnosed with lung disease. That led the shop to close after meeting with four kids and his wife.

"I got outvoted," he said. Because his kids have professional occupations, the decision was made to liquidate the organization.

"I never got rich, but I was able to raise four children, send them off to college -- and not have to pay i was reading this any associations or lawyers to get them from trouble," he explained.

Despite his years in business, Ruth stated he chose to shut the store.

"My family would go mad trying to figure out everything in the furniture store," he explained.

He made a point of helping eight grandchildren and his kids find items in the shop to help decorate their own houses.

Plans are to spend the next few months selling off the stock in Gerard's. When all is gone, the store will close.

Ruth said he's seen a boost in clients since declaring his business shut down. 500 people showed up at the shop, the day after it was announced he was shutting. The following day about 400 people were there.

"We had them come from 20, 30, 40, even see page 50 years back to purchase things on our economy," he explained. "It has been rewarding."

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